Indomie Maroc
3 minutes. Zero chef. A brand site told like a comic page, built to be shared.
- Sector
- Consumer brand
- Market
- Morocco
- Languages
- FR · EN · AR
- Live preview
- indomie.run.place
A concept: designed and built by Nabilis to show the business its new site. Not a commissioned project.
The brief
A loud, cheap, Moroccan-made noodle brand had a quiet WordPress site. Its Instagram already spoke in ink-line comics and red posters. The site had to speak the same way, in French, English and Arabic, and give students a reason to come back.
Le Chrono: scrolling runs a giant 3:00 countdown while the pot boils, the noodles drop and the sachets pour.
What we built
- Le Chrono, a pinned scroll scene that cooks the bowl in three minutes.
- Le Frigo: tick what is in your fridge, get a recipe, share it on WhatsApp.
- Recipe pages with their own share image, Google recipe markup and a story-card generator.
- A fan recipe form that comes back into the site, credited.
- Back office where the team publishes recipes, products and news without a developer.
- French, English and Arabic right-to-left; old addresses redirected so search traffic is kept.
3
languages, Arabic right-to-left included
1
recipe builder that shares to WhatsApp
0
developers needed to publish a recipe
Next
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A founder-led HR consultancy, rebuilt from a template site into a calm, senior one.
Want to see yours first?
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